Overview & Description: The idea that beliefs, customs, and morality exist in relation to the cultural context from which they originate and are not absolute.

Key Points:

1. Avoiding Ethnocentrism: Encourages understanding and respecting cultures based on their own norms and values rather than judging them by the standards of another culture.
2. Impact on Psychology: Understanding that psychological theories and practices might be culturally bound and not universally applicable.

Implications: Promotes a more open-minded and inclusive understanding of diverse human behaviors and beliefs.

References:

• Benedict, R. (1934). Patterns of Culture. Houghton Mifflin.